How to Build Your Online Brand

Tuesday, October 25, 2022, 6:30 p.m. - 7:30 p.m. ET 

Why do we care and why do we share? Two questions Adam Rodricks (UTSC BBA 2010) sheds light on in this award-winning talk that examines the ways in which we can make the most of our time online. With half a billion tweets published every single day, honing your communication skills has never been more important. With millennials and gen Zers prioritizing authentic interactions more than ever, it’s no longer enough to be a part of the conversation.

Based on data from real-life case studies on brands and individuals who have moved the needle online to establish themselves and drive purchase decisions, Adam guides you through the do’s and don’ts of online interaction. Every company is going to have an opportunity to be memorable – but will it be for the right reasons?

Adam Rodricks is an international award-winning social media strategist and speaker who has transformed "word of mouth" into a world of mouth for Fortune 500 companies. His first book, Trigger Fingers: Personal Branding through Storytelling skyrocketed to the top of the charts, becoming a #1 best-seller in Canada in the categories of Direct Marketing, Public Relations and Business.

For the past 7 years, he's worked as the National Lead of Digital Marketing Services at KPMG in Canada. In his spare time, Adam teaches the LinkedIn fundamentals course at George Brown College and serves as a Program Advisor on Digital Engagement Strategy at Centennial College.

Adam has spent the last decade working as a Digital and Social strategist with such brands as Toronto Star, American Express and Staples Canada.

 His work as a social media influencer has been featured on CBC, CTV, Yahoo, BNN, Staples.com, Nintendo.ca and his own site: www.adamrodricks.com. 

This event is sponsored by the UTSC Alumni Association and by Manulife and TD Insurance through the Pillar Sponsorship program.